Keywords are crucial in app promotion as they connect users' search queries with the app content. Most app marketers are aware of this importance. However, many struggle to find a user-friendly tool to manage their keywords effectively.
I'd like to introduce you to an all-in-one data analytics & app marketing performance management solution -- Appranking, a data-driven platform that combines ASO Intelligence|Appranking, ASA Intelligence|Appranking, and App Market Intelligence|Appranking.
It not only provides some basic keyword optimization services, app advertising bidding information, etc. but also provides some intelligent solutions for marketers based on unique algorithms to improve marketers' decision-making efficiency and optimize the input-output ratio.
With Appranking, you can make the most of your keywords. Next, we will discuss in depth how to use Appranking's ASO Intelligence to achieve app benefits.
Once you start your keyword research on the Appranking dashboard, you will first need to add an app to track, whether it is your own app or another app that you want to look deeper into, but be aware that the amount of apps you can add is limited. You can add apps up to 40 if you start your pro-pan. You can then add a competitor for this app, which is not mandatory, but if you add a competitor at this step, you can subsequently use Appranking more efficiently. Let's take chatgpt as an example.
Once you have added a new connection on Appranking, you can access your downloads and revenue data in the Integrated State column. You can also reply to reviews directly from the platform. Additionally, there are several other features available on the platform, such as Tracked Keywords, Ranked Keywords, Rating Summary, ASO Report, and Global Overview. Let's explore those features then.
Appranking offers a simple Health Diagnosis feature that allows you to check the status of your app's metadata. This information can help you decide whether to optimize your metadata or keep it as is. The Health Diagnosis feature is a quick and easy way to get an overview of your app's metadata situation and make informed decisions about how to improve your app's visibility in the app stores.
When you click the "explore" button, you will be taken to a page with detailed information about the app. Now let's get to business.
Tracked Keywords
After choosing the app, you can go to the ASO section and start managing your keywords.
In the Tracked Keywords section, you can add the keywords you want to track for your app one by one or upload a file. If you are just starting to promote your app and don't know which keywords to focus on, you can refer to Appranking's recommendations.
Appranking provides suggested keywords based on the selected app to help you get started with your keyword analysis. You can use these keywords as a starting point for your analysis. From there, you can explore the Keyword Rank, Chance, Difficulty, Correlation, Search Results, and other relevant data points to identify the best keywords for your app. Now you can explore to your heart's content! By analyzing this data, you can find keywords that have high relevance, good search volume, and low difficulty, which will help improve your app's visibility in the app stores.
Ranked Keywords
You can manually add some keywords of the application you want to track. But you can also pick some keywords from Ranked Keywords, Competitor Keywords and Market Keywords of Keywords Explore that you think are valuable to track.
Keyword Explore
There are some other AI apps that can be viewed as competitors of ChatGPT, so we can refer to some unique keywords exclusive to the competitors but with a high ranking, like "chai", "disneyland", "bing" and so on. It is worth noting that the incomplete spelling of your brand words also needs attention, and focusing on these keywords can make users search for your brand faster.
Competitor Analysis
If you still think the above steps are too troublesome, you can use Keywords Suggestion. You just need to add a few competitors and we will automatically provide you with valuable keywords. You can extract and track them directly.
Competitor Analysis
In addition, Market Keywords show some reliable information, and It will list some popular, category-relevant, similar, and associated keywords to give you more ideas to expand their keywords.
Keyword Search
Finally, it's worth noting that you can leave the My Apps page and return to the Dashboard to search for new apps or keywords. You can search for apps by entering the Apple ID, package name, app name, or keywords in the search bar. For example, if you search for "ai," you will see results based on apps and mobile systems that contain this keyword. This feature allows you to quickly find new apps to track and analyze, helping you stay up-to-date with the latest trends and insights in the app market.
Keywords Monitoring
By this time, you should have added a number of valuable keywords through all of the above channels.
If you believe that there are some keywords so important that you need to look at them closely, you can monitor them in real-time by clicking on "track" in the Tracked Keywords list. Then you can have a customized notification of keyword changes based on your settings, including application store, country, etc. In addition, you can also choose whether you want to turn on daily reminders, in which you can freely choose when to receive them.
In addition to the features mentioned earlier, Appranking offers several other keyword functions to help you optimize your app's metadata and improve its visibility in the app stores. These features include Global Trending Keywords, Keywords Ranking Distribution, Search Volume Distribution, and Daily Summary, among others. By using these features, you can gain valuable insights into your app's performance and make data-driven decisions about how to improve its visibility and attract more users. So why wait? Join us today and experience the power of Appranking for yourself!
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