Mobile App Marketing Glossary
Explore the fields of app industry knowledge, app marketing, and Android/ iOS app measurement.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
API (Application Programming Interface)
Ad Group
Ad Inventory
Ads Dashboard
App Discoverability
App Influencer Marketing
App Lifetime Value (LTV)
App Monetization
App Ratings
App Stickiness
App Store Optimization (ASO)
App Store Product Page
App Store Rank
App Tracking Transparency (ATT)
Apple Search Ads (ASA)
Attribution
Attribution API
Attribution Window
Audience Settings
Average Revenue Per User (ARPU)
Average revenue per daily active user (ARPDAU)
B
Bid
Bounce Rate
Brand Awareness
C
CPCV (Cost Per View)
Casual Game
Churn Rate
Click To Call
Cost Per Action (CPA)
Cost Per Engagement (CPE)
Cost Per Mille (CPM)
Cost Per Tap (CPT)
Cost per Conversion (CPC)
Cost per Subscription（CPS）
Cost per View (CPV)
Customer Lifetime Value (CLTV or CLV)
Customer Loyalty
D
Daily Active Users (DAU)
Deep Linking
Download Rate
H
Hypercasual Games
I
Identifier for advertisers (IDFA)
Install
Installs per Mille (IPM)
K
Keywords
M
Metadata
Mobile Measurement Partner (MMP)
Monthly Active Users (MAU)
P
Private Marketplace (PMP)
R
Retention Rate
Reviews
T
Tap-Through Rate (TTR)
Target Audience
U
User Experience
V
Visibility
Acadamy
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