👉The original blog is posted on FoxData.
The arena of mobile applications is fiercely competitive, with a multitude of apps vying for visibility each year. A critical oversight for any entrepreneur aiming for success is neglecting the importance of mobile app promotion or underestimating the effort it demands—a commitment that should be on par with that of the app's design and development.
The pertinent question in today's mobile app landscape is not about the basics of mobile app marketing but rather identifying the most effective user engagement techniques.
It is widely acknowledged that even the most expertly designed app will languish unseen without a strategic marketing plan to generate pre-launch buzz and continued interest post-launch.
Embarking on the journey to promotional success is challenging, but with the right guidance, it is achievable. Below is a comprehensive guide to marketing your mobile app.
However, before diving into the intricacies of app marketing, it is crucial to complete preliminary groundwork to lay the foundation for a successful marketing campaign.
Preliminary Steps for Mobile App Promotion
Identifying App Goals and Target Audience
Before formulating a marketing strategy and allocating a budget, it is essential to understand your target audience. This involves researching their needs, the gaps in current market offerings, and how your app can address these issues. Creating user personas and engaging in product discovery are vital initial steps.
While this is an initial phase in creating a mobile solution, revisiting these insights as you approach the marketing phase is beneficial.
Keyword Research
Selecting the right keywords is a pivotal part of the promotion process, as it will enhance your app's visibility to users conducting organic searches.
👏Expert Tips At this stage, focus on keyword identification rather than keyword placement.
If you have no idea about keyword Research, check out the following blog. It will give you a detailed guide.
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Related blog: How to Perform ASO Keyword Research and Boost Your App's Visibility
Or you can use FoxData to do the Keyword Research directly.
Mobile App Promotion Strategies: Pre-Launch and Post-Launch
Unlike the diminishing efforts after deploying an app, marketing requires consistent effort both before and after the app's launch.
Pre-Launch Marketing
The pre-launch phase is about generating market awareness for your app. Key activities include:
- Setting a Release Date: Choose a launch date, considering holidays and events to avoid being overshadowed.
- Creating an App Landing Page: Use the landing page for conversion and SEO purposes to improve search engine rankings.
- Outreach Initiatives: Compile a list of PR professionals, bloggers, and influencers to contact, and prepare pitches in advance to streamline the outreach process.
- Social Media Profiles: Start building your social media presence 1-2 months before launch to maintain user interest and refine your promotional strategy.
👏Expert Tips: Additionally, ensure the app includes features that facilitate sharing and analytics, and implement push notifications.
Post-Launch Marketing
The post-launch phase intensifies the marketing efforts, focusing on both organic and paid strategies to maximize app downloads and, consequently, app store rankings.
Paid Promotion Activities
- App-Install Campaigns: Strategically timed and placed app-install ads can significantly boost download numbers.
- Pay-Per-Click (PPC): PPC can be effective, especially when promoted within other apps.
- Email Campaigns: Targeted emails to subscribers or through cold outreach can draw attention to your app.
Organic Promotion Activities
- App Store Optimization (ASO): Optimizing your app's store page can improve visibility and encourage downloads, with the ultimate goal of getting featured on the app store.
Before starting to develop an ASO strategy, we recommend using ASO Report to diagnose the problem, which will be more effective for subsequent ASO strategy development and execution.
If you don't have any idea about ASO, please refer to the introduction of ASO.
If you know about ASO, but don't know how to develop a strategy and which strategies are effective, please refer to our ASO Community. You can also contact our experts to help you develop your ASO strategy.
- Awards Applications: Applying for awards can enhance credibility and increase downloads.
- Visibility Efforts: Submit your app to promotion websites, alternative app stores, and engage in contests and giveaways to maintain interest.
- Localization: cater to non-English speakers by localizing your app, using professional translation services to appeal to a global audience.
Sustaining User Engagement
Beyond achieving downloads, it's critical to focus on retaining users and building a positive app reputation. This involves setting up listening tools, responding to users promptly, and providing troubleshooting tips both in-app and on the landing page. Ensuring optimized app performance is the foundation of these efforts.
Frequently Asked Questions About Mobile App Promotion
Q. How to prepare for mobile app marketing during the development phase?
Integrate push notifications, make the app easily discoverable, and implement app analytics from the start to streamline the marketing process.
Q. How do you increase the visibility of your mobile app?
Gain visibility by submitting your app to promotional sites, publishing on alternative app stores, and engaging in contests and giveaways.
Q. How to increase app conversions?
To boost conversions, ensure your app is well-marketed and provides genuine value to users, supporting your marketing claims with a high-quality app experience.
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