Chatbots and AI-generated avatars have taken over the world in the last few months. Everyone was posting their social media conversations with ChatGPT or magical avatars. As UA Managers and App marketing experts, you must ask yourself how successful your keyword optimization was in capitalizing on this trend.
It's impossible to scroll through the App Store or Google Play without coming across an AI app, particularly in the Photo & Video category. AI-focused apps in the Top Charts for Photo&Video demonstrate how prevalent this trend is.
You can use this trend to boost your organic rankings and improve your keyword optimization if you take the right steps.
Keep up with trends by optimizing your keywords
If you want to catch any trend for ASO, the best way is to look at keywords. Current popular events or topics can instantly be seen in the search results. For example during the World Cup, trending keywords were full of that.
And now it's all about artificial intelligence. It is difficult to compete with so many competitors, but you are fortunate because we have Top Keywords, where you can follow the hot keywords and apps.
On this page, you can choose to filter out brand terms, and the left top keywords and their popularity trend will tell you what's trending next. You can identify high-performing keywords earlier and gain control over them before everyone else.
Just imagine, optimizing your app title, subtitle, and keyword field in the early stage for these keywords.
This way, when the search volume is high, your app will appear at the top of the search results. It is up to you to make sure you don't miss the next one.
In addition, Appranking has many other Keyword Tools for you to use to find trends before anyone else.
Compare your keyword coverage with your competitors
In any business, you should pay attention to what your competitors are doing and stay current with the market. It's the same with app marketing. You must examine and compare the keyword lists of your competitors. However, it is humanly impossible to search every competitor's keywords and compare them one by one for different storefronts.
Instead of checking each competitor individually, you can simply select your app and your competitor to see common and unique keywords for both. This allows you to identify the keywords for which your competitors are ranking but you are not. You can also compare your organic rankings for similar keywords and fine-tune your Apple Search Ads strategy to increase your impression share for these terms.
For example, a Twitter UA manager can enter Snapchat into the search bar and compare all of Twitter's and Snapchat's keyword coverage. Side-by-side. For each and every storefront.
Target the audience with custom Product Pages
AI is widely searched, so why not promote it with a personalized product page? Picsart's AI-focused product page, for example, can be found by searching for "AI map", "AI art creator" or "ai-like". The question is not so much about the content of the document as it is about the format in which it is delivered.
As for how to utilize Custom Product Pages, we have a series of articles for you to refer to:
Beginners Need To Know: What Can You Do With CPP?
How To Utilize Product Page Optimization To Improve Your Apple Search Ads(ADS) Performance?
How to Realize Mobile Growth by Apple Search Ads Supporting Custom Product Pages?
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