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TikTok
Locket Widget
Minecraft
Five Nights at Freddy's

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Roblox
Roblox Corporation
Idle Miner Tycoon: Gold Rush
Kolibri Games GmbH
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Quarterly Spending on Apps Leaps by $7 Billion in a Year to Hit $34 Billion

Consumers retain the app habit despite the easing of lockdowns in some markets – and Q2 2021 delivers another record-breaking quarter for the industry.

The global app market has just broken its all-time record for spend again. New App Annie data confirms that consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held last quarter.



For an exclusive look at the mobile apps market in Q1 2021, fill out the form below. Those who log-in will be able to see new insights and key performers immediately below.

At $34 billion, the Q2 quarterly total grew $7 billion year over year and $2 billion quarter over quarter.

Broken down by app store, the App Annie numbers reveal that spend on the iOS App Store in Q1 2021 grew 30% year over year to $22 billion, while spend on Google Play leapt 20% to around $12 billion.

The numbers prove again the enduring health of the app economy — the market is still booming. It’s worth remembering that the app market itself is 13 years old. Apple launched its App Store in 2008 with just 500 titles. There are now 5.5 million across iOS and Android.

The data also suggests that the widespread bump in app spending prompted by the global pandemic remains in place despite the easing of lockdowns. Stay at home orders certainly pushed consumers towards mobile-based entertainment and productivity across 2020. Yet, as of mid 2021, there is no sign of this habit declining. 

App Spending on the Rise and App Downloads Remain Consistent

Globally, we are entering into a more mature mobile market. Downloads remain elevated, but the real growth is seen in usage and consumer spend. The data shows that Google Play downloads remained stable year over year at 25 billion, while iOS downloads contributed 8 billion for the quarter.


It’s natural for downloads in mature mobile markets to begin stabilizing as many consumers already have apps downloaded on their phones. Markets don’t stop downloading apps, but the growth slows as the real focus is on usage and consumer spend in services mobile provides.

Success of HBO Max Shows Continuing Demand for Video Streaming Apps

 The top apps in Q2 2021 comprised the expected mix of social, messaging and video streaming products. TikTok sustained its remarkable dominance in the app space. It is number one in terms of both downloads and consumer spend.


Just days ago, the Wall Street Journal reported that ByteDance (owner of TikTok) had reported revenue for 2020 at $34.3 billion. That’s 111% higher than the figure for 2019. 

Still, there was some intriguing movement further down the Q2 2021 consumer spend chart. At number 6, up six places year on year, was HBO Max. Since the success of Netflix, major content producers have rushed to launch their own subscription-based streaming products. HBO/Warner entered the market with HBO Max in May 2020, a relaunch of the original HBO NOW app.

HBO Max ended May 2021 with 18 million monthly active users of its apps in the US. And the service received a huge boost in May when it aired the Friends Reunion. It was reported that the TV special drove more sign-ups to Max in its opening weekend in the US than any of Warner Bros.’ new movies so far this year.

Another notable presence in the Q2 2021 Top Apps chart (by consumer spend) is Piccoma. The ‘webtoon’ comic app run by Kakao Japan (the Japanese subsidiary of Korea’s Kakao) continued its steady rise to become the world’s seventh biggest app by consumer spend.

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iPhone
Apps
Rank Change
Rank
Wordus
Simon Reggiani
137
64
Overall(Free)
Yuka - Food & Cosmetic scanner
Yuca
136
65
Overall(Free)
ShutEye: Sleep Tracker
Enerjoy
106
200
Overall(Free)
PUBG MOBILE: Aftermath
Tencent Mobile International Limited
106
75
Overall(Free)
Fall Break
Sunday.gg
93
142
Overall(Free)
Stripe Express
Stripe, Inc
64
137
Overall(Free)
Paper Fold
Good Job Games
57
86
Overall(Free)
Calm: Sleep & Meditation
Calm.com
55
186
Overall(Free)
Chick-fil-A
Chick-fil-A, Inc.
54
143
Overall(Free)
Starbucks
Starbucks Coffee Company
53
74
Overall(Free)
Google Play
selectType.Free
Applications
Apps
Rank Change
Rank
QR & Barcode Reader
TeaCapps
80
140
Applications(Free)
GoodRx: Prescription Coupons
GoodRx
76
133
Applications(Free)
Google Meet
Google LLC
75
130
Applications(Free)
Photomath
Photomath, Inc.
67
155
Applications(Free)
Instacart Shopper: Earn money to grocery shop
Instacart
67
180
Applications(Free)
Varo Bank: Mobile Banking
Varo Bank, N.A.
64
143
Applications(Free)
Google Docs
Google LLC
64
159
Applications(Free)
Planet Fitness Workouts
Planet Fitness
63
119
Applications(Free)
ZEDGE™ Wallpapers & Ringtones
Zedge
62
137
Applications(Free)
MyChart
Epic Systems Corporation
62
81
Applications(Free)

Top Charts

Stores
App Store
Google Play
List type
Overall
Country/Region
United States
Free
1 TikTok

TikTok

TikTok Ltd.
1
2 Locket Widget

Locket Widget

Matthew Moss
1
3 ZOOM Cloud Meetings

ZOOM Cloud Meetings

Zoom Video Communications, Inc.
3
4 HBO Max: Stream TV & Movies

HBO Max: Stream TV & Movies

WarnerMedia
1
5 Instagram

Instagram

Instagram, Inc.
Paid
1 Minecraft

Minecraft

Mojang
2 Five Nights at Freddy's

Five Nights at Freddy's

Clickteam, LLC
3 Five Nights at Freddy's 2

Five Nights at Freddy's 2

Clickteam, LLC
4 Five Nights at Freddy's 4

Five Nights at Freddy's 4

Clickteam, LLC
5 Ultimate Custom Night

Ultimate Custom Night

Clickteam, LLC
Grossing
1 YouTube: Watch, Listen, Stream

YouTube: Watch, Listen, Stream

Google LLC
2 Disney+

Disney+

Disney
1
3 TikTok

TikTok

TikTok Ltd.
1
4 HBO Max: Stream TV & Movies

HBO Max: Stream TV & Movies

WarnerMedia
2
5 Tinder - Dating New People

Tinder - Dating New People

Tinder Inc.
1