How to Promote Your Dating App in Romantic February

As soon as we enter February, the atmosphere of Valentine's Day gradually appears on all major social media platforms. And dating apps are naturally entering the minds of app marketers.

According to our most recent report, leading publishers Bumble, Match Group, and Meet Group continued to lead the charts for overall installs in 2022. However, a new competitor, Wizz by VLB, entered the scene in 2021, reaching the No. 10 most installed Dating and Social Discovery app before experiencing a surge in installs in late 2022, placing it at number 4, just below Tinder, Bumble, and Hinge.

Amidst stiff competition, revenue from apps in the dating and social discovery categories continues to grow, with total revenue peaking at $374 million in the first quarter of 2022 and growing 5% year-over-year overall in 2022.

In total, more than 300 million people use dating apps worldwide, and about 20 million of them pay for premium features. So how do we accurately engage these potential users to use our app and pay for it?

10 tips for promoting dating apps

Contact the media

Overall, the success of your dating app marketing strategy is heavily reliant on the reach of your marketing communication. The rate at which users sign up is always directly proportional to the size of the target audience that you are able to engage.

Creating brand awareness, on the other hand, is a difficult task. However, it is possible to bypass the line and take a shortcut. The trick is to simply leave your marketing communication to those who know how to spread the word the most effectively.

That's correct. I'm referring to the media.

As part of your prelaunch app marketing, you could, for example, have them release an app press release. This alone should help you build enough momentum by the time you proceed to deploy your dating mobile app.

Locate a Community to Begin With

You don't have to wait until your online dating app is finally available on the App Store to get user feedback.

You could begin with family and friends, as well as app review sites.

App review platforms are especially effective because they are frequently visited by app enthusiasts from all app categories. You have the opportunity to raise brand awareness while collecting feedback from app developers and online dating users.

Paid App Promotion

While organic app marketing will help you build a solid following, paid app promotion can also help you get those numbers rolling. Tinder has been using paid advertisements to market its features to potential app users.

If you decide to give it a shot, you'll notice that there are numerous paid mobile app marketing options available across various platforms. For example, you could combine paid social media ads with influencer marketing and possibly Google AdMob.

While you're at it, you might want to think about using paid app installs. This alone has the potential to increase your organic app downloads by more than 150%.

You can try our sister website AppAds.com  

App Store Optimization

In 2016, the average Apple user in the United States spent approximately 33 minutes per month scrolling through the App Store.


That's a long time to go without having your online dating app noticed.

However, with over 2 million apps available on the App Store, you can't really rely on users to find their way around. Instead, you'll need to convince the App Store's search algorithm to direct them to your app. App Store Optimization is the best way to accomplish this.

App Store Optimization, or ASO for short, is essentially an app marketing strategy that subtly improves app elements that will get you noticed by the App Store Search algorithm.

Here you will work on your keywords, app title, app demo video, screenshots, app description, and other details.

Set your app to rank for keywords like "online dating," "virtual dating," and "Tinder," for example.

Creatively Leverage Content

Don't become so obsessed with the App Store search algorithm that you forget about Google, the ultimate internet search engine.

This is fundamentally where SEO comes into play. To get noticed by Google, you'll need to focus on content marketing, among other things, by posting blog posts, videos, and images across multiple platforms.

However, because everyone is posting content these days, only exceptional pieces are known to generate organic interest and, as a result, rally a decent following. As a result, you'll need to put on your creative hat when creating marketing content.

But don't limit yourself. User-generated content can also be used to promote your online dating app.

Gamify User Experience

Online dating apps, on the other hand, tend to take the same approach to online dating. Most of them are designed for messaging and profile matching; simply sign up, edit your profile, and the app will assist you in finding a partner with similar interests.

With such a similar approach, the one thing that ultimately makes all the difference to users is the user experience of your app.

A poor user experience could lose you 80% of the users as soon as they install the app and sign up.

So, to prevent that, consider gamifying the dating interface with simple but creative elements like tap-to-like, shake-to-refresh-feed, emoji-texting, etc. These are some of the tactics Tinder employs to keep its users engaged.

Collect Data for Target Marketing

The days of app marketers blindly targeting audiences with random promotion messages are long gone. Today's digital marketing tools enable you to extract user data and use it strategically to target audiences with personalized content.

You could, for example, configure your in-app tools to collect data on personal characteristics such as gender, height, weight, attractiveness, race, and age. With all of that data, you should be able to tailor your user engagement.

That is essentially how Tinder converts warm prospects. It evaluates different profiles and then combines the results with geolocation data to reach out to other singles who might be good candidates for pairing.

Embed Social Networking Functions

Because of the social nature of online dating apps, you may feel as if you're competing with social media sites like Facebook, Instagram, Snapchat, Twitter, and so on - especially now that Facebook is considering launching its own dating service to compete with Tinder.

To some extent, you may be correct. However, don't be too quick to remove social media sites from your dating app.

Instead, take a step back and consider your options. You can leverage social media sites for user engagement by using their APIs to embed social networking features.

Use Influencers In Your App Marketing

As it turns out, influencer marketing now generates 11 times the ROI of traditional digital marketing approaches.

If you're not convinced, consider how many users your dating app would gain if, say, PewDiePie broadcasted a live date on it.

So, you might want to jump on the influencer marketing bandwagon before it becomes more expensive in the coming years. In today's pop culture, Tinder is already making a killing through influencer marketing.

Create a Viral App Video

Consider this. Before going to bed, you post a funny and witty video of your dating app. Then you wake up the next morning to find more than 500,000 shares and ten times as many views.

That is the potential of viral app video marketing. It has the potential to expose your brand to millions of users in a matter of hours.

Take a look at the reach of these viral videos, for example. They were able to garner all of those views in just 24 hours (in millions).

It is not easy to create viral marketing videos. A certain level of professional finesse is required to create a video capable of eliciting widespread organic interest.

Conclusion

In addition to the 10 tips above, you can also take advantage of Appranking's powerful marketing tools, which provide ASO, search advertising and market monitoring.

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