How to Monitor App Performance with a Data-Based Marketing Intelligence Platform

Marketers often have a problem in the process of promoting apps: how to get a timely, accurate and comprehensive understanding of the effect of previous promotions so that they can gain experience from past practices to guide subsequent marketing decisions.

 

Appranking is such a data-driven one-stop platform for app promotion, where you can easily get app performance and optimization suggestions in the app store, information about search ads and market insights. All of these can help you optimize your app store metadata, search advertising programs and even app marketing plans.

 

Today's article will show how to achieve full monitoring of app promotion performance through Appranking.

 

 

Initial settings

After logging into Appranking, we first need you to add your own app to provide you with a page of dedicated app information, but you need to pay attention to the number of apps supported by the package you choose. Of course, if you don't have your own app yet and just want to check out our features first, you can also choose a popular app for an easy browse.

 

Take TikTok for example, you can also set up the competitor you want to watch and the keywords you want to track right here.

 

 

Dashboard

Once you have completed the initial setup just now, you will get a comprehensive application dashboard.

 

 

In this dashboard, you can know the performance of your app under each category in the App Store or Google Play, the rating reviews in the recent period, the keyword rankings tracked, the performance of keywords, and competitors, etc.

 

It's worth mentioning that you can select any date to compare with the current data when you view most of the index.

 

In addition, you can also tap into each sub-module to get more detailed information.

 

App Details

The dashboard will only show some rough information, which can give you a quick overview of some basic information. If you want to get a full picture of your app's detailed data, you can click into the App.

 

• On the App home page, you can find out all the information about your app in each country's App Store or Google Play, so that you don't have to go across platforms to collect information such as reviews ratings or even updated versions.

 

• In addition to this basic information, we automatically grab your app's real-time ranking and ranking history in the major top charts. We can also show you how your ranking compares to that of your competitors.

 

 

• We also track the record of your app being featured by App Store or Google Play, which can help you review your past successes and learn useful promotion strategies from them.

 

• And Global dashboard will show you the specifics of your app in the global application stores, including whether the app is getable, keywords covered, ratings, search ad bidding keywords, and so on. These help you get an overall picture of the global situation and thus think about the promotion decision of this app in different regions.

 

Conclusion

This article briefly describes how you can use Appranking's existing features to monitor the performance of your own app, with powerful data support that gives you access to almost everything you want to know about your app.

 

In subsequent articles, we'll also cover the search advertising features that Appranking supports in conjunction with our sister platform, AppAds, as well as specialized market intelligence.

 

Join Appranking now！