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How to Get New Growth Opportunities with App Market Intelligence Tools

This article will give you a guideline on how to use an app marketing intelligence platform to find new growth opportunities.

2022-10-25
How to Get New Growth Opportunities with App Market Intelligence Tools

Conducting innovative testing and validating its effectiveness is not a sure thing for any business. It might waste your resources, interrupt your original marketing rhythm, and ultimately fail. But constantly looking for new growth opportunities is a must for any business that wants to survive in the long run.

 

Appranking, as an intelligent marketing tool, is committed to providing the most comprehensive data reports, the most timely market information, and the most scientific decision-making advice to help you find new growth points.

Monitoring

In the process of finding new growth points, close monitoring of the market is an essential part. Appranking supports real-time monitoring of various data in the app store, app rankings by category, keywords and other multi-dimensional information, allowing you to keep up with the changes in the market without much effort.

 

Store monitor

store monitor

In the Store Monitor of Market intelligence, we give an overall overview of the App Store or Google Play. On this page, Appranking shows the basic information of released or removed apps, keyword searching results change rate, clearing list or words, and the pre-order apps.

 

With this data, you can get a comprehensive understanding of the big picture and keep up with what's going on in the app store. In this way, you may be able to detect some changes in the market or even officially before anyone else, so you can adjust the direction of your app marketing before it's too late.

 

In other sections under Market intelligence, you can also get detailed data about this information. For example, on the New App page, you can directly access information about newly released apps, including their categories, release status, pricing methods, release dates, and so on. In addition to viewing the release dynamics through visual graphs, you can also export this information directly for subsequent research.

 

When you continue to pay attention to the constantly appearing and disappearing apps, you will always summarize some regulars (of course, Appranking will also output some intelligent reports and marketing suggestions subsequently), and use the experience of others to guide your own decisions, so as to find out new growth points.

 

Charts monitor

In addition to keeping an eye on what's happening in the store, Appranking will also compile different charts for your reference. For example, on the Top Charts page, we will show you the rankings of apps and games in different categories in the two major app stores. Besides, there are also the information of Featured Apps and App Store Search Featured.

 

top charts

 

In this ranking, we will also mark the app's in-app purchase and ad placement information for you.

 

In a word, you can get the information of different stores in one platform in Appranking, so you don't need to collect data across different platforms and spend your time and energy on more valuable things.

 

In addition to the basic charts, we will also compile information on the apps that have changed the most in the charts, so that you can be aware of the trends in the market as quickly as possible, and learn from the experiences of the successful ones and the lessons of the failures. We also support exporting these lists to CSV format and XLSX format files.

 

top change apps

 

Keywords monitor

We also pay close attention to the keywords within the app store. This is because it actually reflects what the market is focusing on, and tracking this information is good for you to explore new growth points.

 

In the Top Keywords list, we will summarize the hottest keywords in the two major app stores, as well as the search index and popularity of these keywords in different countries. You can also mark the keywords you want to track or search for them on this page, and you will be redirected to the keyword-centric dashboard for more detailed information.

 

Analyzing

Appranking is a big data-driven marketing intelligence platform. In addition to providing basic data, we also provide you with analytical reports based on unique algorithms.

 

Global charts analysis

In our Global Chart Analysis, we provide you with a global chart that shows you the ranking of apps in each country in a unified way. With this ranking, you can get a more visual idea of what is more popular in each country region and thus provide ideas for your own growth strategy.

 

global charts analysis

 

Conclusion

Appranking is a powerful data-driven platform where you can get almost all the data you want to know about your app. And we have different sections such as App Store Optimization, Apple Search Ads and App Marketing Intelligence to provide a one-stop service for your app promotion. It's worth noting that a large part of our features are free to use, which can greatly improve the ROI of marketers in promoting your apps.

 

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