5 Steps to Increase Your App Ranking by App Store Optimization

Are you wondering why no one download and use your App? 
Are you thinking about how to improve your app's ranking within the app store? 
Are you struggling how to spend limited cost to promote your app effectively?

Today, Appranking will provide you with an easy, fast and low-cost way to quickly improve your app's ranking and visibility. That is - App Store Optimization.

With the right ASO strategy, your app can rank higher for a variety of search keywords, making it easier for target consumers to "see" you and increasing the number of organic downloads.

Although ASO is primarily concerned with increasing app downloads, a brilliant ASO strategy may provide additional benefits. These are some examples:

• Increased brand awareness
• Increased number of app reviews, which boosts app visibility and downloads
• Increased audience participation
• Various marketing channels

So how do you carry out App Store optimization?

5 steps to conducting ASO Keyword Research

Keywords are words that are related to your app. They are the keywords you want your app to appear for when a user types them into the search bar. Choosing the right keywords is an important part of any ASO strategy. Keyword optimization, also known as keyword research, is the process of researching, analyzing, and selecting the best keywords to make your app more visible to users.

Apple and Google's app stores have complex search algorithms that use app metadata such as app names, subtitles, and descriptions to "understand" what apps do and then match these apps to user searches.

The trick is to figure out which keywords generate the most traffic and include them in the description of your app.

Master list keyword research

The first step in the keyword research process is critical. This step entails locating and compiling a master list of all long and short keyword strings pertinent to your app. You're answering the question "Is this keyword relevant to my app?" rather than "Is this keyword the best to use for my app?" at this point.

Completing this step can be difficult. This stage is like the top wide part of a funnel in the keyword research process. Completing your master list necessitates a significant amount of brainstorming. Consider your app's features and functionalities, as well as relevant keywords. You can also use our ASO keyword tool to generate a list of keywords that will rank an app based on its functionality.

Competitor research

Following the identification of a list of relevant keywords, the next step is to determine the top keywords used by your competition. Finding a balance between search volume and competition is an important strategy in keyword research. Having generic, short-string keywords with high search volume may appear advantageous; however, competition for these keywords is typically high, and if there are many apps similar to yours, your app is likely to rank lower.

Competitor research assists you in determining which keywords your competitors most frequently use and then creating more specific strings that distinguish you from the competition so that you have a better chance of being seen. Try Appranking's ASO tool HERE.

Niche keywords targeting

When conducting competitor research, look for keywords that your competitors do not use as well as keywords that they overlook. Identifying gaps in keyword usage, especially when competing in a popular category, allows you to capitalize on those untargeted keywords and drive traffic to your app.

Relevant keywords prioritization

At this point, you should have a keyword list that you can work with. You've compiled a master list of keywords relevant to your app, determined which keywords your competitors rank for, and struck a balance between search volume and competition. You've also identified and included any relevant gaps in keyword usage in your list. At this point, you must narrow down your working keyword list based on specific metrics so that you can select the keywords with the highest priority.

Prioritizing keywords entails examining search volume and app store conversion metrics, as well as evaluating how your current keywords rank. When you're finished, choose the top 10 or 15 keywords.

Keyword application and tracking

After you've chosen the top 10-15 keywords, you must incorporate them into your app's metadata. Apps typically have three metadata sections in app stores.

• The Title - On the Apple App Store and Google Play, the app title is typically limited to 30 characters. The app store search algorithm primarily looks for keywords in the title section. As a result, you must include your most relevant keywords in this section.

• The subtitle or description - This section gives a summary of the app's functionality. The Google Play store limits the subtitle section to 80 characters, while the Apple App Store limits it to 30. The search algorithm also primarily searches this section. Including highly relevant keywords with shorter strings in this section significantly increases the visibility of your app.

• Keyword set - This section is only available in the Apple App Store and allows you to provide a brief but concise description of your app. The goal of this section is to use as many keywords as possible, including long and short strings, to increase the visibility of your app in search queries.

However, it is not only about including keywords in the metadata of your app. You should also keep track of the performance of your keywords. You must examine how well your app ranks when you perform a search for the various keywords that you have included in your app metadata.

Analyzing your performance will tell you whether you should stick with your current keyword optimization strategy or change it. For this, you can also take advantage of Appranking's keyword tracking feature to help you achieve this goal and  get great app store rankings.

Common mistakes to avoid in ASO Keyword Research

A good ASO keyword research strategy will help your app's visibility. There are, however, a few mistakes that app owners make that you should avoid if you want to get the most out of your keyword research.

• Not balancing search volume and competition

As previously stated, using keywords with high search volume can expose you to excessive competition, particularly if your app is in a popular category. You must strike a balance between popularity and competition.

Tip: Using keywords with moderate popularity and low competition increases the likelihood of your app ranking higher than keywords with high popularity and high competition.

• Not including high-value keywords in the app title

There is no better place for your most important keyword than in your app's title or subtitle.

Tip: Search algorithms in app stores prioritize the title over other metadata sections. As a result, you should use the best keywords in your title.

• Using too few keywords

While including the most important keywords in the title and subtitle sections increases the likelihood of your app ranking, your metadata should not be devoid of many other keywords.

Tip: According to research, the highest ranking apps typically have more than 60 keywords in their metadata, so a wide range of search strings will yield these apps. As a result, make sure to include as many keywords as possible in your app's metadata.

Conclusion

One of the most important aspects of any ASO strategy is keyword research. Without relevant keywords in your app's metadata, app store search algorithms will struggle to show your app to audiences. As a result, it is critical that you learn how to conduct keyword research for ASO.

Furthermore, do not be afraid to use useful teams such as FoxAdvert for purchasing app reviews, which can provide an instant boost on top of your ASO optimization.