移动应用营销基础知识
拓宽应用行业领域知识，开始了解应用营销基础，探索Android/iOS 应用推广营销效果衡量。
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
应用程序编程接口（API）
Ad Group
Ad inventory
Ads Dashboard
App Discoverability
App Influencer Marketing
App Lifetime Value (LTV)
App Monetization
App Ratings
应用粘性
应用商店优化（ASO）
App Store Product Page
App Store Rank
App Tracking Transparency (ATT)
苹果搜索广告（ASA）
Attribution
Attribution API
Attribution Window
Audience Settings
Average Revenue Per User (ARPU)
Average revenue per daily active user (ARPDAU)
B
Bid
Bounce Rate
Brand Awareness
C
CPCV (Cost Per View)
休闲游戏
Churn Rate
Click To Call
Cost Per Action (CPA)
Cost Per Engagement (CPE)
Cost Per Mille (CPM)
Cost Per Tap (CPT)
每次转化的成本（CPC）
Cost per Subscription
Cost per View (CPV)
Customer Lifetime Value (CLTV or CLV)
Customer Loyalty
D
Daily Active Users (DAU)
Deep Linking
Download Rate
H
Hypercasual Games
I
Identifier for advertisers (IDFA)
Installs
Installs per Mille (IPM)
K
Keyword
M
元数据
移动测量合作伙伴（MMP）
d
P
Private Marketplace (PMP)
R
Retention Rate
Reviews
T
Tap-Through Rate (TTR)
Target Audience
U
User Experience
V
Visibility